Explore Toronto on subway screens with Stroll City
Explore Toronto on the TTC subway screens with Stroll City!
Join Shawn Micallef’s street-level reporters, observers and tweeters
Toronto – May 14, 2012 – Pattison Onestop, Coach House Books and Art for Commuters (A4C) have teamed up for a third year and are pleased to announce the return of the popular city-wide, interactive media-art project, Stroll City from June 4 to June 24, 2012 on the network of Pattison Onestop’s TTC subway platform screens throughout Toronto.
Starting June 4, Shawn Micallef – Spacing editor and author of Stroll: Psychogeographic Walking Tours of Toronto (2010, Coach House Books) – will once again tweet his discoveries at the Twitter handle @StrollCity (in addition to his personal feed), and invites all Torontonians to respond with comments, replies and their own findings. Share your on-the-spot discoveries and observations @StrollCity, which will then appear as part of the rotating 30-second spot every 10 minutes throughout the day on the TTC platform screens in over 60 stations across Toronto.
‘I hope people who read the tweets will simply get excited about the city and start paying attention to it in whatever way they want,’ says Micallef, ‘When we’re in our routines, especially on transit, where we’re often late for work or thinking about where we’re going, we tend not to pay attention to what’s around us. Hopefully this gets people looking and thinking.’
“This is one of my favourite projects.” said Sharon Switzer, Arts Programmer and Curator for Pattison Onestop. “I love reading all those short reports from around the city, and I especially love that I get to share them with commuters.”
Join, follow and discover Toronto, with Shawn Micallef @StrollCity.
Explore and engage with the city in June!
A sampling of last year’s responses from @StrollCity:
@monicarooney - Band playing at Yonge & College. Passerby says “We should do that. I’ll bring the kazoo, you bring the triangle.”
@yougrowgirl - Teenager riding one handed on a tiny BMX through Corso Italia balancing a tray of Tim Hortons double-doubles.
@agorley - The Wallace pedestrian bridge is the place to catch the last rays of sun on a late-spring day.
@balkissoon - Babies, babies, babies. Leslieville’s got babies.
About Shawn Micallef: Shawn Micallef is the author of Stroll: Psychogeographic Walking Tours of Toronto (Coach House, 2010) and a senior editor and co-owner of the independent, Jane Jacobs Prize–winning magazine Spacing. In 2002, while a resident at the Canadian Film Centre’s Media Lab, he co-founded [murmur], the location-based mobile phone documentary project. Begun in Toronto’s Kensington Market, the project has spread throughout the city and to more than twenty cities globally. He teaches at OCAD University, started the Toronto web magazine Yonge Street, and is a 2011–2012 Canadian Journalism Fellow at University of Toronto’s Massey College.
About Pattison Onestop - www.onestopmedia.com
Pattison Outdoor Advertising is Canada's largest Out-of-Home advertising company, serving over 100 markets coast-to-coast. Pattison Onestop, a division of Pattison Outdoor, is a world leader in the development and operation of Digital Out-of-Home Media (DOOH) for mass transit, mall, retail, hospitality, residential, office, and outdoor environments.
About Art for Commuters - www.art4commuters.com
Art for Commuters is a non-profit curatorial collective that initiates unique, thought-provoking projects in the public realm. As Pattison Onestop's arts programming partner, they bring urban art festivals and exhibitions to over one million people daily on the network of TTC subway platform screens. Art for Commuters was founded in 2007 by Sharon Switzer.
About Coach House Books - http://www.chbooks.com Coach House Books is a Canadian press that publishes high-quality editions of literary fiction, poetry, drama and nonfiction out of an old coach house situated on a laneway named for an experimental Canadian poet. Over the past forty years, they've published and printed (on two Heidelberg offset presses) books by hundreds of literary luminaries, and they continue to keep one foot in time-honoured printing traditions and the other in the latest publishing innovations.
For more information contact:
Marie Nazar, Arts Publicist, Pattison Onestop – 416.762.7702 or firstname.lastname@example.org
To request a review copy of Shawn Micallef’s Stroll or to arrange an interview with Micallef, contact:
Evan Munday, Publicist, Coach House Books – 416.979.221 or email@example.com