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Akimbo 2012 Spring Workshops

May 10, 2012

Registration is open to anyone working in the cultural sector that wants to learn more about writing art criticism, blogging or using social media tools in their professional careers.

To register please email: info@akimbo.ca

 

Social Media: Facebook & Twitter for Beginners
Instructor: James Fowler
Wednesday, May 23
6-9 pm
$125*
Class Limit: 8 people
Please bring your own wireless enabled laptop computer.
 

Registration Deadline: May 17, 2012

Developed for those with no, or a basic, knowledge of Facebook and Twitter, this hands-on introductory workshop will walk you through how to set up a Twitter profile and a Facebook Fan Page and how to use them efficiently and effectively.

Social Media: Facebook & Twitter Advanced
Instructor: James Fowler
Wednesday, June 6
6-9 pm
$125*
Class Limit: 10 people
Please bring your own wireless enabled laptop computer. Registration Deadline: May 31, 2012

Developed for those who are already using Facebook and Twitter in their professional careers, this hands-on advanced workshop will walk you through how to better engage your audience and improve your call to action. You will learn various in-platform page development and design aspects as well as how to capitalize on your existing external assets. You will learn how to leverage your accounts and create initiatives to increase viewership and audience participation. Lastly, you will go through a step by step guide to integrating these platforms to promote events which will increase turn-out and extend your reach beyond brick and mortar spaces.

Social Media: Content Planning & Managing, Linking & Sharing Tools
Instructor: James Fowler
Wednesday, May 30
6-9 pm
$125*
Class Limit: 10 people
Please bring your own wireless enabled laptop computer.

Registration Deadline: May 24, 2012

Developed for those with Twitter and Facebook fan pages, this hands-on workshop will show you how to effectively use management tools like Hootsuite for content and employ linking & sharing tools for audience building. Also covered are strategies for managing influencers and relationship building through rewards and incentives. Get your Messaging right and learn how to develop a content plan, build and schedule inventory, manage workflow through platform integration and show personality with an understanding of netiquette.

Social Media: Monitoring & Metrics
Instructor: James Fowler
Wednesday, June 13
6-9 pm
$125*
Class Limit: 10 people
Please bring your own wireless enabled laptop computer.

Registration Deadline: June 7, 2012

This workshop is for those who have experience with social media and management platforms. You will learn the value of reactive and proactive listening and how to set up search terms with monitoring tools such as Google Alerts, Social Mention, Twitter search and Hootsuite mentions to identify and engage influencers, build an audience, create new opportunities and improve promotional plans. You will also learn to use reporting tools such as Facebook Insights, TwitterCounter, Add This, Google and Hootsuite Anylitics to get valuable metrics for yourself or your organization, find out what’s working and what can be improved upon.

 

* Social Media workshop fees:
$125 for one
$225 for two (save $25)
$325 for three (save $50)
$425 for four (save $75)

The ABCs of Art Criticism
Instructor: Terence Dick
Two-part Workshop Tuesday evenings: June 12 and 26
6-9:30 pm both days
$250
Class Limit: 10 people
Homework: Participants will be asked to write a 400-500 word review of a current exhibition between the two sessions.
Please bring your own wireless enabled laptop computer.

Registration Deadline: June 4, 2012

Art critic and Akimblog editor Terence Dick draws on his twenty years of experience as a culture writer to present this two-day hands-on workshop on the art of writing art reviews. The course will include rules for effective writing, strategies for developing a distinct critical voice, guidelines for self-editing, and tips on how to get published. Participants will explore a variety of different styles of art writing, consider the history of art criticism, and discuss the challenges of translating visual art into words. They will also be introduced to a range of opportunities for getting their writing read. The workshop will be of interest to aspiring or practicing art writers, artists, curators, and arts administrators. A familiarity with contemporary art and the Canadian art scene, while not essential, is an asset.

Blogging (WordPress) for Beginners
Instructor: Sarah Mulholland
Tuesday, June 5
6-9 pm
$125
Take Beginners and Advanced for $225 (save $25)
Class Limit: 8 people
Please bring your own wireless enabled laptop computer.

Registration Deadline: May 28, 2012

An introduction to blogging fundamentals, Blogging for Beginners is designed to teach artists and arts writers with a moderate level of digital literacy how to set up and manage their own WordPress blog. Learn the basics of maintaining a blog, writing for web, managing your “digital assets” (i.e. photos, videos, documents) and developing an ongoing content creation strategy. You will also be introduced to techniques for managing spam, site statistics, basic HTML code, tips for embedding video, how to foster commenting and discussion, basic social media integration and search engine optimization. Participants will leave this workshop with their new blog up and running and ready for writing!
Participants will need:
-    An email account that can be accessed during the workshop
-    Some content for an ‘About’ page (such as your biography)
-    Some content for an introductory post (such as a welcome message)
-    A couple of digital images you own the rights to (such as a portrait for your About page and photos of your work)

Advanced Blogging
Instructor: Sarah Mulholland
Tuesday, June 19
6-9 pm
$125
Take Beginners and Advanced for $225 (save $25)
Class Limit: 8 people
Please bring your own wireless enabled laptop computer.

Registration Deadline: June 11, 2012

Looking for deeper insights into blogging? Advanced Blogging is designed for those who already have a blog but are looking to “get noticed.” Learn how to improve your blog’s performance, reach new audiences and write better. Learn the advantages of registering a personalized domain and the merits and responsibilities of paid hosting services. Understand how your site’s statistics can give you important feedback towards the development of your content strategy. Improve your social media integration and gain insights into how platforms like Twitter and Facebook can drive more traffic to your blog. Learn about media services such as Flickr, Vimeo or YouTube, and how photo and video content can further enrich your blog. Participants are invited to bring their blogging questions and problems for troubleshooting.
Note: While this workshop will demonstrate using the WordPress platform, concepts will be applicable to most other blogging platforms.

Workshop Instructors:

Terence

Terence Dick is a writer, editor and teacher living in Toronto. He has written about art and culture for national and international publications for twenty-five years. He started in 1987, writing exhibition reviews for the now-defunct music magazine Nerve and after a decade focused on music criticism and studying philosophy, he ended up working in the education department at The Power Plant for eight years. He has written features and reviews for Canadian Art, BorderCrossings, Prefix Photo, Camera Austria, Fuse, Mix, C Magazine, Azure, and The Globe and Mail; he has given lectures on art writing at the University of Toronto and OCADU; and he has contributed catalogue essays to the likes of Stan Douglas and Peter MacCallum. For the past five years he has taught creative writing at Upper Canada College and continued working as a freelancer. He has also been the editor of and Toronto correspondent for Akimblog at akimbo.ca since its inception in 2006.

 

James

James Fowler is Akimbo's Social Media Director, and blogger for ART+TECH at akimbo.ca. He has a background in sales at Canada Newswire working with corporations and organizations in various industries to streamline their media messaging, monitoring and metrics. He has worked with public relations firms and the executive of publicly traded companies on the TSX and NASDAQ to help achieve their communications goals.  James currently maintains a full-time studio practice at The White House Studio in Toronto and is represented by Oeno Gallery. In 2011 James began The 10x10 Photography Project. He takes a keen interest in social media and eMarketing and joined Akimbo in the Spring of 2011 as Social Media Director.

 

sarah

Sarah Mulholland is the Media & Communications Officer in OCAD University’s Marketing & Communications office. A graduate of OCAD U, Sarah has been working as a professional communications specialist in the cultural sector for twelve years. Her experience includes marketing and strategic communications, media relations, content management for web and six years of experience in community management and social media. Sarah has served on the Board of Governors for OCAD University, and committees ranging in focus from emergency preparedness, crisis communications, sustainability and accessibility planning. Prior to joining OCAD U, Sarah was the Communications Coordinator for the Ontario Crafts Council. Sarah has been recognized for her work with an Alumni Emeritus Award (2012), and the Procunier Award for Employee Excellence (2010). Sarah writes about her interests in knitting, quilting, urban agriculture and local food at her blog www.digginthedirt.ca.

 

 How to register: To register please email: info@akimbo.ca
Fees must be paid in full at time of registration. Payment of fees is the only way to reserve a spot. Payment may be made through PayPal with your bank account, credit card, or PayPal balance. Please note that class size is limited, so register early. In the case of insufficient enrollment, Akimbo reserves the right to cancel a workshop five days prior to the start date. If you must withdraw from a course or workshop, Akimbo must be notified three business days before the workshop begins in order to receive a refund, less a cancellation fee of $20. Akimbo is not able to provide make-up workshops or substitutions.

All courses and workshops take place at Akimbo Headquarters: 80 Spadina Ave., Suite 506, Toronto, Ontario.

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